About Me.

Get to Know Eli Orofino, The Marketer.

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First and foremost, I am a digital marketer.

My background extends far beyond the field of just digital marketing, but my professional passion is marketing. Understanding what makes consumers interested in a product or service, from the colors and images they see to the wording that drives them, has always been what drives the itch that cannot be scratched.

Marketing is an ever-changing field that progresses at a rate at which no one person can keep up. The field of marketing is an open-source code through which people will share, comment on, expand on and push forward any chance that arises.

My marketing background ranges from operating and advertising one of the largest pet specialty company's social media channels with large financial backing to a mom & pop shop with no budget. Being able to use a large marketing budget allowed me to understand forecasting, budget allocation, learnings, and insights. Having no budget taught me how to get scrappy, and be creative with free online tools and tested my drive to produce results. 

Operating in an international sales role showed me the connection between marketing and selling, on a personal level. As individuals, we are always selling ourselves from making new friends to job interviews to searching for approval in our daily lives. Marketing is selling the idea that a product or service can change someone's life and understanding how to convey that message is the million-dollar marketing question.

In my current company, working for a blockchain-backed point-of-sale company, my skills are being put to the test more than ever. In an ever-changing and morphing sector, blockchain is not easily understood by the average consumer. Creating easily palatable statements and the flow of information around who we are and what we do is a constant battle but one that I intend to win day after day.

My skills are ever-adapting as I have a thirst for understanding and knowledge. This thirst expands far beyond just digital marketing, marketing, and different facets of businesses. There is a whole world of knowledge that is waiting to be absorbed and it all starts with a simple conversation, so I encourage you to join me in one. 

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