My Passion is Marketing.
As a graduate of the University of San Diego, with a bachelor's in Marketing, I have always wanted to create and contribute to the world of marketing. Marketing has no borders, speaks many languages, and is not bound by one particular style of art or understanding. This passion for understanding and my thirst for knowledge have led me to create and be involved with amazing campaigns. Below you will read on to understand how I intertwined my love for marketing while executing business strategy and goals.
Work Experience & Selected Contributions
Project Manager
05/2022 to Present
RYVYL Inc. (Formerly
known as GreenBox POS) –
San Diego, CA
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Creation and execution of all language, communication, brand tone, look and feel of the website, app store language, and images for the launch of the stablecoin technology app. As well as continued support for the operation and success of the app. This incorporates launches for V1 and V2.
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Brand refresh of a subsidiary from inception all the way through to completion. Showcased the work of the brand refresh at the biggest expo in their industry.
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Leading a company-wide rebrand of the organization including a new name, logo, website, and corporate office. Done so by partnering with two outside agencies to ensure the on-time completion of a company-wide rebrand, along with ensuring support and collaboration from all internal departments.
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Mentored and lead a direct report as part of my everyday duties.
Marketing Specialist 08/2021 to 05/2022
RYVYL Inc. (Formerly known as GreenBox POS) –
San Diego, CA
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Implementation and oversight of project management process for the marketing team, relating to resources, timing, and completion.
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Direct oversight into branding for the parent company and corresponding subsidiaries to ensure all had the correct look, feel, and voice.
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Creation and implementation of a new website for the subsidiary.
Marketing Consultant 12/2021 to Present
RoVan Media – Creative Agency – Los Angeles, CA
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On average, across all clientele, achieved ROI that exceeded 350%.
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Developed and implemented a content posting grid by month, while utilizing copywriting skills.
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Increased brand awareness and Google rankings amidst established competitors after only recently entering the space that year.
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Successfully helped clients diversify marketing spending from traditional avenues (i.e. print and OOO) to paid social channels as a result of the effective return.
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Brought in additional revenue to the agency from both repeat customers and word-of-mouth referrals as a direct result of paid social marketing success.